Follow the prompts to complete your catalog setup and upload your inventory. Then choose the third-party platform you use for e-commerce. When creating a catalog, choose the option to connect a partner platform.
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Related Read: How to Write Instagram Captions That Convert Set Up Instagram Shopping with Shopify or Big Commerceĭo you already use Shopify or BigCommerce for your online sales experience on your website? Then this whole process will be much easier for you, as you can connect your sales platform directly. You also have to input your company’s website and a shipping and return policy into Commerce Manager before you can launch your Instagram Shop. The link to the direct page on your website where people can purchase.SKU number if you are using them internally.
If you add images, they need to be 500×500 pixels. If you have a relatively small catalog, uploading items manually may be the simplest way to accomplish this task. Then choose how to upload your inventory. If you’ve already set up a catalog for advertising, you can opt to link it.
Next, add a catalog to your Instagram Shop. You can set up linked shops on Facebook and Instagram, or you can focus on Instagram only. You also have the option to send shoppers to an external site (like your e-commerce site) to complete checkout or to make payments in DMs. If you use this option, customers can make purchases from your shop without leaving Instagram.Īlthough this option minimizes friction during checkout, it isn’t the right method for every retailer. By default, Commerce Manager opts new catalogs into Meta’s built-in checkout system. If you have never used the Catalog Manager, this is a feature within Business Manager that allows you to have a shop on your Facebook page as well.įirst, click the blue Create a Shop button, and choose a payment method. The first possible way to do this is with Facebook Catalog Manager. You will now need to connect your Instagram account to an existing catalog, or create a new one. Set Up Instagram Shopping with Facebook Catalog Manager Tap Business and then tap the Set Up Instagram Shopping link at the bottom of the screen. Tap to open the menu in the upper right corner and select Settings. Open the Instagram app and navigate to your profile. If you meet those requirements, you are able to set up an Instagram shop. Link your Instagram account with your Facebook page.Have an Instagram business account (rather than a personal account).(Sorry, services are not supported at this time -but you have other options for selling digital items and services.) Be in a supported location (not only your office hub but your physical location as a social media manager).To be able to use this feature, you need to: As you can see above, some posts in the brand’s Instagram grid feature product tags (see the icons in the upper right corners).īefore you make plans to set up an Instagram Shop, make sure your business or client is eligible. To highlight items in their Instagram content, can tag products in posts, stories, and reels. From there, they can easily browse, save, and buy items from the brand’s e-commerce store. With an Instagram Shop, you get a prominent View Shop on your profile and the ability to tag products in a variety of content.įor example, customers can tap the View Shop button on the Instagram bio as pictured below. The best place to start is Instagram Shopping if you qualify. Good news: You have multiple ways to set up shop and start selling on Instagram. But if you stop there, you are missing a big opportunity to up your sales! Yes, using Instagram to help your customers remember who you are as a brand or a social media agency (and why they love you or your clients) is a critical part of your Instagram marketing. alone, 37% of adults use Instagram.īecause Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer. Instagram now is a global marketplace, and in the U.S. Did you know that as of this writing, Instagram has over one billion active monthly users? Yes, billion. These tips will show you how to sell on Instagram successfully. Instagram can be one of the most powerful tools for selling products and services-if you know how to stand out from the crowd.
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